16 June, 2016

Technological Enhancements and Innovation in Product Design to Foster the Market Growth

Hand blender is an essential element in smart kitchen appliances industry, and is used to blend food such as curries and sauce. It is portable, user-friendly to operate, requires minimal maintenance, and easy to store and used to simplify processes such as chopping, crushing ice, and whisking. Technological enhancements and innovation in design have led manufacturers to make hand blenders that contains numerous accessories, are energy efficient, multifunctional, and versatile.

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Vendors and manufacturers are continuously expanding their key product offering to enhance visibility in the global market. Prominent companies such as Braun, Breville, and Cuisinart are expanding their distribution channels, increasing brands advertising activities, and making considerable investments on product R&D. The initiatives include making significant investments in augmenting the technical expertise of R&D personnel leading to more design innovations.

Companies are keen to developing holistic distribution channels to cater to different types of customers. The trend of ‘omni-channel’ retailing in the hand blender market is gaining prominence across the smart home appliances industry. This includes selling through a mix of online and offline channels that greatly helps retailers to get in-depth insights into consumer needs and preferences across region. The application of data analytics help the companies to devise powerful brand positing strategies across demographics. Furthermore, with the rapid growth of e-commerce across home appliances market, major brand owners focus on delivering enhanced sales experience. Enhancements in attachments that can be used with blenders, advancement in design to ensure total control of the appliance, and easy maintenance are the factors that have boosted the growth of hand blenders worldwide.

Rising per-capita income in the emerging countries, coupled with a rise in discretionary spending, and an increase in the number of female buyers, will foster the market growth in emerging nations. Growing preference for in the adoption of technologically advanced electronics products in making modular kitchen is gaining prominence across emerging nations, especially for higher-income segments.

Vendors offer exchange offers and discounts, and extend attractive offers during festivals to augment their sales figures.  A booming e-commerce sector in emerging countries such as India and China creates growth opportunities for manufacturers and vendors in hand blender market. Witnessing the abundant growth opportunities across developed and developing regions, Prof Research Reports has added a report titled “Market Research Report on Global and Chinese Hand Blender Industry, 2009-2019”. The study offers insights into current market dynamics, revenue share & size of leading players, and analyzes the impact of emerging technological trends on competitive landscape scenario across regions.

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